This whole thing started with a single pepper plant in my mom’s garden...

In the year of 1995– well before the hot sauce craze– my Dad wanted to do something different. So, with this one beautiful pepper plant and a few days in the kitchen, our legendary NOTSO was born! The 30 bottle inaugural batch was given as Christmas gifts to our closest friends. An instant hit, the sauce was uniquely mild and deliciously balanced– it was perfect.

The sauce’s popularity spread like (mild!) fire. To our surprise, demand quickly outgrew our family kitchen as fans across the U.S began requesting their own bottle of NOTSO. We rose to the challenge, stoked to share our amazing sauce with food-lovers everywhere. We are now happily cooking up our sauce in beautiful Santa Cruz, CA; where the amazing abundance of local produce has launched our family recipe to new heights. It was here that NOTSO’s spicier cousin, ITSO hot sauce, was conceived— creating the perfect pair. We're so excited for you to enjoy the delicious result of years of my family’s hard work. Whether you like it mild or with a potent kick our sauce will be a great addition to your collection.